Results

Numbers first. Adjectives never.

Client names are kept private — their competitors read websites too. Every figure below comes from campaign data we can walk you through on a call.

4.8×
average return on ad spend across the portfolio
+127%
average qualified lead growth within 90 days
25+
active clients, managed directly by the founder
95%
client retention rate
Ecommerce · Meta Ads

From break-even to nearly 6× return

An ecommerce brand was running Meta ads that barely washed their face: a blended return around 3× and a cost per purchase near $24. We rebuilt the account from the creative down, structured testing, cleaner targeting, and offers that actually earned the click. Four months later the same account returns over 18× on its best campaigns, at a fraction of the cost per sale.

Before
Meta Ads before: 3.17 purchase ROAS, $24 cost per purchase
After · 4 months
Meta Ads after: 18.23 purchase ROAS, $4.88 cost per purchase
3.2× → 18.2×
purchase ROAS on the top campaign
−80%
cost per purchase, from $24 to $4.88
purchase volume over the same window
Lead generation · Google Ads

Cleaned up, then scaled 10×

A lead-gen business had a small account pulling around 30 conversions a month at €19 to €30 a lead. This was not just a tidy-up. Once tracking and structure were fixed, we scaled the account hard: high intent keywords, tight match types, and budget pushed into what was actually converting. The result was an order of magnitude more volume at roughly half the cost per lead.

Before
Google Ads before: 27 and 4 conversions at 19 to 30 euro cost per conversion
After
Google Ads after: 228, 55 and 50 conversions at 9 to 11 euro cost per conversion
~30 → 330+
qualified conversions per month
~−50%
cost per conversion, into the €9 to €11 range
10×
volume, a clean scale not just an optimisation
B2B SaaS · Google Ads revival

Dark for five years, then back and better

A B2B SaaS company had switched their ads off for five years after a period that never really worked. When they signed with us we rebuilt the strategy from scratch. On a comparable budget to their old account, we quadrupled conversions and cut the cost per acquisition by roughly two thirds. Cost per conversion is naturally higher here, that is normal for B2B SaaS, and it is still a fraction of what it used to be.

Before · their last active period (2020 to 2021)
Google Ads before: 73 conversions at 135 euro cost per conversion
After · with us (2026)
Google Ads after: 288 conversions at 47 euro cost per conversion
73 → 288
conversions on comparable spend
€135 → €47
cost per conversion, down about 65%
5 yrs
off ads, back to their best numbers ever
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