Written for business owners, not marketers. Every post answers a question our clients actually ask.
Ads eat now, SEO eats forever. The honest framework for deciding where your first euro goes, based on your margins and how fast you need leads.
What a click costs, what a lead should cost, and the minimum budget below which your campaign can't learn anything. Real ranges, no "it depends".
Search partners left on, broad match unwatched, homepage landing pages, no negative keywords, tracking that counts nothing. Check your account against all five.
Search is splitting between Google and AI assistants. The free, practical way to become the business AI recommends in your market.
Boosting buys likes from strangers. Proper leads campaigns buy phone numbers. Same budget, completely different outcome — here's the difference in practice.
Unreadable reports, creatives running for months, and a search terms report you've never seen. How to audit your agency in one email.
The Free Growth Audit is every one of these articles, run live on your account, in 30 minutes.