/* ================================================================
   VELTA STUDIO — ENGLISH SITE
   Editorial design system: cream / ink / green
   Fonts: Inter (display + body)
================================================================ */

:root {
  --cream:      #FAF6ED;
  --paper:      #FFFDF8;
  --ink:        #191813;
  --ink-2:      #55534A;
  --ink-3:      #8C897C;
  --line:       #E5DECC;
  --green:      #1E6B45;
  --green-deep: #10382A;
  --green-tint: #E7F0E4;
  --green-lite: #A9C9AE;

  --font-display: 'Inter', -apple-system, sans-serif;
  --font-body: 'Inter', -apple-system, sans-serif;

  --r-sm: 6px;
  --r-md: 12px;
  --r-lg: 20px;
}

/* ---------------- reset ---------------- */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--font-body);
  background: var(--cream);
  color: var(--ink);
  line-height: 1.65;
  font-size: 16.5px;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }
ul { list-style: none; }

/* ---------------- layout ---------------- */
.container { max-width: 1160px; margin: 0 auto; padding: 0 28px; }
.container-narrow { max-width: 860px; margin: 0 auto; padding: 0 28px; }
.section    { padding: 110px 0; }
.section-sm { padding: 72px 0; }

/* ---------------- typography ---------------- */
h1, h2, h3, .display {
  font-family: var(--font-display);
  font-weight: 500;
  letter-spacing: -0.015em;
  line-height: 1.12;
  /* Pin Fraunces to its mid optical size: keeps the elegant serif character
     but avoids the quirky display letterforms (curly l, odd d) that appear
     when the font auto-switches to display forms at large sizes */
  font-optical-sizing: auto;
}
h1 { font-size: clamp(42px, 6vw, 74px); }
h2 { font-size: clamp(32px, 4.2vw, 50px); }
h3 { font-size: clamp(21px, 2.4vw, 26px); line-height: 1.3; }

.italic-accent {
  font-style: italic;
  font-weight: 400;
  color: var(--green);
  font-optical-sizing: auto;
}

.eyebrow {
  display: inline-block;
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--green);
  margin-bottom: 22px;
}

.lead {
  font-size: clamp(17px, 1.9vw, 20px);
  color: var(--ink-2);
  line-height: 1.7;
  max-width: 640px;
}

.center { text-align: center; }
.center .lead { margin-left: auto; margin-right: auto; }

/* ---------------- buttons ---------------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-body);
  font-size: 15.5px;
  font-weight: 600;
  padding: 16px 30px;
  border-radius: 999px;
  border: 1.5px solid var(--ink);
  cursor: pointer;
  transition: all 0.22s ease;
  white-space: nowrap;
}
.btn-primary { background: var(--ink); color: var(--cream); }
.btn-primary:hover { background: var(--green-deep); border-color: var(--green-deep); transform: translateY(-2px); }
.btn-outline { background: transparent; color: var(--ink); }
.btn-outline:hover { background: var(--ink); color: var(--cream); }
.btn-light { background: var(--cream); color: var(--ink); border-color: var(--cream); }
.btn-light:hover { background: var(--green-lite); border-color: var(--green-lite); transform: translateY(-2px); }
.btn-group { display: flex; gap: 14px; flex-wrap: wrap; }

.link-arrow {
  font-weight: 600;
  font-size: 15px;
  color: var(--green);
  border-bottom: 1.5px solid var(--green-lite);
  padding-bottom: 2px;
  transition: border-color 0.2s;
}
.link-arrow:hover { border-color: var(--green); }

/* ---------------- nav ---------------- */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(250, 246, 237, 0.92);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 74px;
}
.nav-logo {
  font-family: var(--font-display);
  font-size: 23px;
  font-weight: 600;
  letter-spacing: -0.01em;
}
.nav-logo span {
  color: var(--green);
  font-style: italic;
  font-weight: 400;
  /* Tame Fraunces display italics: kill the wonky alternate letterforms (odd 'd')
     and pin a smaller optical size so letters stay conventional */
}
.nav-links { display: flex; align-items: center; gap: 34px; }
.nav-links a:not(.btn) {
  font-size: 15px;
  font-weight: 500;
  color: var(--ink-2);
  transition: color 0.2s;
}
.nav-links a:not(.btn):hover, .nav-links a.active { color: var(--ink); }
.nav-links a.active { border-bottom: 2px solid var(--green); padding-bottom: 3px; }
.nav .btn { padding: 11px 22px; font-size: 14px; }
.nav-burger { display: none; background: none; border: none; cursor: pointer; }
.nav-burger span { display: block; width: 24px; height: 2px; background: var(--ink); margin: 5px 0; transition: 0.25s; }

/* ---------------- hero ---------------- */
.hero { padding: 110px 0 90px; }
.hero h1 { max-width: 900px; margin-bottom: 30px; }
.hero .lead { margin-bottom: 40px; }
.hero-note { margin-top: 18px; font-size: 14px; color: var(--ink-3); }

/* ---------------- stat band ---------------- */
.stats {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--paper);
}
.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}
.stat {
  padding: 44px 28px;
  border-left: 1px solid var(--line);
}
.stat:first-child { border-left: none; }
.stat-num {
  font-family: var(--font-display);
  font-size: clamp(34px, 3.6vw, 48px);
  font-weight: 500;
  color: var(--green);
  line-height: 1;
  margin-bottom: 10px;
}
.stat-label { font-size: 14px; color: var(--ink-2); line-height: 1.45; }

/* ---------------- cards ---------------- */
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }

.card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  padding: 38px 32px;
  transition: transform 0.22s ease, box-shadow 0.22s ease;
}
.card:hover { transform: translateY(-4px); box-shadow: 0 18px 40px rgba(25, 24, 19, 0.07); }
.card h3 { margin-bottom: 14px; }
.card p { color: var(--ink-2); font-size: 15.5px; }

.card-num {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 19px;
  color: var(--green);
  margin-bottom: 20px;
  display: block;
}

.card ul { margin-top: 20px; }
.card ul li {
  position: relative;
  padding: 9px 0 9px 28px;
  font-size: 15px;
  color: var(--ink-2);
  border-top: 1px solid var(--line);
}
.card ul li::before {
  content: "→";
  position: absolute;
  left: 0;
  color: var(--green);
  font-weight: 600;
}

/* ---------------- focus CTA (organisation statement + button) ---------------- */
.focus-cta {
  margin-top: 48px;
  padding: 44px 40px;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  text-align: center;
}
.focus-cta p {
  font-family: var(--font-display);
  font-size: clamp(19px, 2.1vw, 24px);
  line-height: 1.5;
  color: var(--ink);
  max-width: 720px;
  margin: 0 auto 28px;
}
@media (max-width: 680px) { .focus-cta { padding: 32px 24px; } }

/* ---------------- dark band ---------------- */
.band {
  background: var(--green-deep);
  color: var(--cream);
  border-radius: var(--r-lg);
  padding: 76px 64px;
}
.band .eyebrow { color: var(--green-lite); }
.band h2 { color: var(--cream); }
.band p { color: rgba(250, 246, 237, 0.78); }
.band .italic-accent { color: var(--green-lite); }

/* ---------------- steps ---------------- */
.steps { counter-reset: step; }
.step {
  display: grid;
  grid-template-columns: 90px 1fr;
  gap: 30px;
  padding: 36px 0;
  border-top: 1px solid var(--line);
}
.step:last-child { border-bottom: 1px solid var(--line); }
.step-num {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 40px;
  color: var(--green);
  line-height: 1;
}
.step h3 { margin-bottom: 8px; }
.step p { color: var(--ink-2); max-width: 620px; }

/* ---------------- for / not for ---------------- */
.fit-col { padding: 38px 34px; border-radius: var(--r-lg); }
.fit-yes { background: var(--green-tint); border: 1px solid var(--green-lite); }
.fit-no  { background: var(--paper); border: 1px solid var(--line); }
.fit-col h3 { margin-bottom: 18px; }
.fit-col li {
  position: relative;
  padding: 10px 0 10px 30px;
  font-size: 15.5px;
  color: var(--ink-2);
}
.fit-yes li::before { content: "✓"; position: absolute; left: 0; color: var(--green); font-weight: 700; }
.fit-no  li::before { content: "✕"; position: absolute; left: 0; color: var(--ink-3); font-weight: 600; }

/* ---------------- FAQ ---------------- */
.faq details {
  border-top: 1px solid var(--line);
  padding: 4px 0;
}
.faq details:last-child { border-bottom: 1px solid var(--line); }
.faq summary {
  font-family: var(--font-display);
  font-size: 20px;
  font-weight: 500;
  padding: 22px 40px 22px 0;
  cursor: pointer;
  list-style: none;
  position: relative;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  position: absolute;
  right: 4px;
  top: 50%;
  transform: translateY(-50%);
  font-family: var(--font-body);
  font-size: 24px;
  font-weight: 300;
  color: var(--green);
  transition: transform 0.25s;
}
.faq details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq details p { color: var(--ink-2); padding: 0 0 26px; max-width: 720px; }

/* ---------------- case studies ---------------- */
.case {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  padding: 48px 44px;
  margin-bottom: 26px;
}
.case-tag {
  display: inline-block;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--green);
  background: var(--green-tint);
  padding: 6px 14px;
  border-radius: 999px;
  margin-bottom: 20px;
}
.case h3 { font-size: clamp(24px, 2.8vw, 32px); margin-bottom: 16px; }
.case p { color: var(--ink-2); max-width: 700px; }
.case-metrics {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 32px;
  padding-top: 28px;
  border-top: 1px solid var(--line);
}
.case-metric .stat-num { font-size: clamp(28px, 3vw, 38px); }

/* ---------------- blog ---------------- */
.post-card { display: flex; flex-direction: column; }
.post-card .case-tag { align-self: flex-start; }
.post-card h3 { margin-bottom: 12px; }
.post-card p { flex: 1; }
.post-meta { margin-top: 22px; font-size: 13.5px; color: var(--ink-3); }

/* ---------------- forms ---------------- */
.form-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  padding: 48px 44px;
}
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
/* Keep side-by-side inputs aligned even when one label wraps to two lines */
.form-row .form-group { display: flex; flex-direction: column; justify-content: flex-end; }
.form-row .form-group label { flex: 1; display: flex; align-items: flex-end; }
.form-group { margin-bottom: 20px; }
.form-group label {
  display: block;
  font-size: 13.5px;
  font-weight: 600;
  margin-bottom: 8px;
  color: var(--ink);
}
.form-group input,
.form-group select,
.form-group textarea {
  width: 100%;
  font-family: var(--font-body);
  font-size: 15.5px;
  color: var(--ink);
  background: var(--cream);
  border: 1px solid var(--line);
  border-radius: var(--r-md);
  padding: 14px 16px;
  outline: none;
  transition: border-color 0.2s;
}
.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus { border-color: var(--green); }
.form-note { font-size: 13.5px; color: var(--ink-3); margin-top: 14px; }

/* ---------------- footer ---------------- */
.footer {
  background: var(--ink);
  color: rgba(250, 246, 237, 0.75);
  padding: 76px 0 40px;
  margin-top: 110px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 48px;
  padding-bottom: 52px;
  border-bottom: 1px solid rgba(250, 246, 237, 0.14);
}
.footer .nav-logo { color: var(--cream); margin-bottom: 16px; display: block; }
.footer p { font-size: 14.5px; max-width: 300px; }
.footer h4 {
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--green-lite);
  margin-bottom: 18px;
}
.footer ul li { margin-bottom: 12px; }
.footer ul a { font-size: 14.5px; transition: color 0.2s; }
.footer ul a:hover { color: var(--cream); }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 12px;
  padding-top: 34px;
  font-size: 13.5px;
  color: rgba(250, 246, 237, 0.45);
}

/* ---------------- UI mockups (dashboard / SERP graphics) ---------------- */
.mockup {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  box-shadow: 0 24px 60px rgba(25, 24, 19, 0.08);
  overflow: hidden;
}
.mockup-bar {
  display: flex; align-items: center; gap: 8px;
  padding: 14px 18px;
  border-bottom: 1px solid var(--line);
  background: var(--cream);
}
.mockup-bar span { width: 10px; height: 10px; border-radius: 50%; background: var(--line); }
.mockup-bar span:first-child { background: var(--green-lite); }
.mockup-bar .mockup-url {
  flex: 1; margin-left: 10px;
  background: var(--paper); border: 1px solid var(--line); border-radius: 999px;
  font-size: 12.5px; color: var(--ink-3); padding: 5px 14px; width: auto; height: auto;
}
.mockup-body { padding: 28px; }
.mockup-grid { display: grid; grid-template-columns: 1.4fr 1fr; gap: 24px; align-items: stretch; }
.kpi-row { display: flex; gap: 12px; flex-wrap: wrap; margin-bottom: 18px; }
.kpi {
  background: var(--cream); border: 1px solid var(--line); border-radius: var(--r-md);
  padding: 12px 16px; min-width: 120px;
}
.kpi .kpi-label { font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-3); }
.kpi .kpi-value { font-family: var(--font-display); font-size: 24px; color: var(--ink); }
.kpi .kpi-value.up { color: var(--green); }
.chart-box { background: var(--cream); border: 1px solid var(--line); border-radius: var(--r-md); padding: 18px; }
.chart-head { display: flex; align-items: center; justify-content: space-between; margin-bottom: 14px; }
.chart-title { font-size: 12.5px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-3); }
.chart-badge {
  font-size: 12.5px; font-weight: 600; color: var(--green);
  background: var(--green-tint); border-radius: 999px; padding: 4px 12px;
}
.serp-item { border: 1px solid var(--line); border-radius: var(--r-md); padding: 14px 16px; margin-bottom: 12px; background: var(--cream); }
.serp-item.win { border-color: var(--green); background: var(--green-tint); }
.serp-tag { font-size: 10.5px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--green); font-weight: 600; }
.serp-title { font-size: 15px; font-weight: 600; color: var(--ink); margin: 2px 0; }
.serp-desc { font-size: 12.5px; color: var(--ink-2); line-height: 1.45; }
.serp-stars { color: var(--green); font-size: 12px; letter-spacing: 2px; }
@media (max-width: 680px) { .mockup-grid { grid-template-columns: 1fr; } .mockup-body { padding: 18px; } }

/* ---------------- utilities ---------------- */
.mt-40 { margin-top: 40px; }
.mt-60 { margin-top: 60px; }
.mb-60 { margin-bottom: 60px; }

/* ---------------- reveal animation ----------------
   Content is visible by default. Only the `js-reveal` class (added by script
   once the observer is wired up) hides it — so a JS failure, an observer that
   never fires, or a crawler can never leave headings permanently invisible. */
.js-reveal .reveal { opacity: 0; transform: translateY(24px); transition: opacity 0.7s ease, transform 0.7s ease; }
.js-reveal .reveal.visible { opacity: 1; transform: translateY(0); }

@media (prefers-reduced-motion: reduce) {
  .js-reveal .reveal { opacity: 1; transform: none; transition: none; }
}

/* ---------------- responsive ---------------- */
@media (max-width: 960px) {
  .grid-3, .stats-grid { grid-template-columns: 1fr 1fr; }
  .stat { border-left: none; border-top: 1px solid var(--line); }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .band { padding: 56px 36px; }
}
@media (max-width: 680px) {
  .grid-3, .grid-2, .stats-grid, .form-row { grid-template-columns: 1fr; }
  .section { padding: 72px 0; }
  .hero { padding: 72px 0 60px; }
  .nav-links {
    position: fixed;
    inset: 74px 0 auto 0;
    background: var(--cream);
    border-bottom: 1px solid var(--line);
    flex-direction: column;
    align-items: flex-start;
    padding: 28px;
    gap: 22px;
    display: none;
  }
  .nav-links.open { display: flex; }
  .nav-burger { display: block; }
  .step { grid-template-columns: 1fr; gap: 8px; }
  .case { padding: 34px 26px; }
  .case-metrics { grid-template-columns: 1fr; }
  .form-card { padding: 32px 24px; }
  .footer-grid { grid-template-columns: 1fr; gap: 34px; }
}


/* display font override */
h1,h2,h3,h4,.stat-num,.case h3,.nav-logo{font-family:var(--font-display);font-weight:800;letter-spacing:-0.02em;}
.italic-accent{font-style:italic;font-weight:700;}